Monday, September 20, 2010

NUUN @ Massage with Style

Yes, You ask for less sugars and I have found it!

NUUN

A PORTABLE ELECTROLYTE HYDRATION

Easier to carry and without the sugar of Gatorade!!!

In real words? imagine being out on a long run or ride, or being in the gym. rather than settle for water or buy a sugary drink from a convenience store, you just fill up your water bottle and drop in a couple of nuun tabs. by the time you’ve tied your laces or put on your pack, you’ve got a complex electrolyte drink that recharges your salts, but is refreshing and more efficiently absorbed than water alone or most sports drinks on the market.

Said simply

nuun was designed, formulated and tested to keep you optimally hydrated, wherever you are.

nuun is:

portable

nuun comes in a tough tube that is water resistant and perfect for carrying in your hand, bike jersey, pack…wherever. 1 tube = 6 litres (~1.5 gallons) – enough for a good ride or a week at the gym. and if you travel, forget trying to find your normal drink or suffering the indignity of bags of powder bursting in your luggage, a couple of tubes in your bags will get there in one piece and get you through the week of training in colorado or the pyrenees.

balanced

we spent years researching the levels of electrolytes needed for the product to be absorbed the quickest and to provide optimal salt balance to prevent cramping and maximise hydration. an editor of a major triathlon publication used nuun and had “no cramping issues for the first time ever in an ironman”.

refreshing

designed for the active palate, nuun’s got a light flavour that’s not overwhelming when you’re on the go. if you’ve ever watered down sports drinks because they’re too strong, then you’ve made them less easy to absorb; this ultimately defeats the purpose of using them. some call the nuun taste ‘tart’ and that’s probably the best description we’ve found yet, other than ‘just right’!

simple

a bottle of water, 1 nuun per 500ml (~16oz) … doesn’t matter where you are, how windy it is, how much space you’ve got – drop in nuun and you’re good to go.

nuun is not:

no energy

nuun has no carbohydrate. we did this for two reasons:


1) your choice - we believe that you are the best one to manage your carb intake. gels? bars? bananas? pretzels and fruit? your call. we’re all different so what’s right for you isn’t right for us. combining hydration and energy as all other sports drinks do is therefore counter-intuitive to us. we believe you should have the choice on how to refuel. nuun hydrates - optimally.

2) more product - sugar (the carb) is big and bulky. adding even small amounts of sugar bulks up the tabs and results in less drink. if you’re like us, you want a product that actually lasts and goes the distance for a ride/run…so there’s no sugar. with no carb, nuun is perfect for those avoiding carbs, for whatever reason. after all, why drink an energy loaded sports drink in the gym when all you really want is the hydration for spin class? and if you’re on ‘that’ diet,


ever been in a race and used powder in bags? half of it ends up on the floor; and if it’s windy or raining, you end up with half of it glued to your face. oh, and if the bags bursts, you’ve got a sticky mess in your bag and no more drink. powder’s just an outdated solution and has not kept pace with the sports and activities we do.


how much powder to use? where’s the scoop? lost the bottle to measure out the liquid? where to put the trash? not with nuun – 1 tab per 500ml/~16oz.

not fizzy

nuun is an effervescent so that it dissolves quickly and ends up properly mixed (no need for you to shake). but once dissolved, it’s not fizzy…it’s flat. in fact, this has been the hardest thing to achieve and taken us a bit of time, which is why there’s a patent pending on the process.

who uses nuun?

cyclists, triathletes, runners, hikers, yoga-bods, travelers, adventure racers, kids, rowers, motorcyclists, people at work, and anyone else 'doing stuff' while trying to stay properly hydrated. nuun is a complex hydration system that’s easy to use, but the real step forward is that it’s portable, which means you now have a solution wherever you are; in the gym, hiking, adventure racing, running, kayaking, long rides, traveling and even expeditions.

in the gym

gyms are notorious for draining you out. we used to go before/after work and if we didn’t hydrate properly, we left drained after a good class. nuun’s been great for our friends who visit gyms regularly. they keep a tube of nuun in an empty water bottle in their gym bag. at the start of each workout, they fill up at the water fountain and off they go. by the way, you should know the dangers of not cleaning out bottles after they’ve been filled with sugar solutions. nuun’s lack of sugar means you just need to rinse out your bottle and you won’t come back to a furry biochemical disaster next time you open your bag, which we think is rather clever.

bike and run

this is where it started. going out on long rides and refueling half way meant rummaging through the convenience store; often settling for something we’d never heard of, or just going with water - figuring we were on the way home. with nuun you start out with the same drink you finish with, and know that on rides off the beaten track, you have a serious electrolyte hydration source and something that works for you.

adventure racing

i don’t think we need to say much here: nuun offers a perfect balance of electrolytes to ensure the most efficient hydration and is in a sturdy, waterproof, easy-to-carry container. nuun can be used in windy conditions and even on the move, plus one tube will provide 6 litres (~1.5 gallons) of hydration. there’s no surprise that nuun’s become a staple for the adventure racers we know.

in the pool

perfect for lap swimming and now used by several swim groups and instructors we know. hydration is critical while swimming, but given the length of the workout, energy isn’t as important during the exercise. nuun’s focus on total hydration in a portable format (nestled in your bag) is perfect, especially for sea and lake swims…just add the nuun to your bottle and fill up at the fountain.

on the trails

you’re purposely not near convenience stores and often away for days. powders are difficult to carry and horrible to use in windy conditions, so this should be a no-brainer. use your water filter to refill, drop in the nuun and you’ve got the ultimate in hydration and electrolyte replacement as well as having a refreshing flavour.

globe trotting

we’ve been through our fair share of harsh travel holidays: trekking in thailand, bushwacking the outback in oz, multi-day hikes across maine, climbing in the tetons and even just visiting the hustle and bustle of hong kong. we’ve also found ourselves desperate for a drink and looking at the local offerings with no idea what they all are! in environments where the humidity and temperature are high, and you’re more interested in seeing the sights than reclining by the pool, nuun’s portability is perfect. find water, drop in nuun and get going. oh, and send us a postcard, please.

http://www.nuun.com/what-is-nuun.html


INTERESTED????

Stop by my Office and I'll send you out the door with a sample.